![crazyballs bbc crazyballs bbc](https://pbs.twimg.com/media/CC4jrxqWYAAQUNm.jpg)
The final logo even includes “flight lines”, tracing the ball’s path.
![crazyballs bbc crazyballs bbc](https://img.resized.co/balls_ie/eyJkYXRhIjoie1widXJsXCI6XCJodHRwczpcXFwvXFxcL21lZGlhLmJhbGxzLmllXFxcL3VwbG9hZHNcXFwvMjAxNlxcXC8wOFxcXC8yNTIyMzUxOVxcXC9qZW5hcy5wbmdcIixcIndpZHRoXCI6NjQwLFwiaGVpZ2h0XCI6MzYwLFwiZGVmYXVsdFwiOlwiaHR0cHM6XFxcL1xcXC9jYWNoZS5yZXNpemVkLmNvXFxcL25vLWltYWdlLnBuZ1wiLFwib3B0aW9uc1wiOltdfSIsImhhc2giOiIwMzIyODRkNmNiNmFlNDBiNTI2OWQzMmFjMzgzMzZiMjhmNDJmMWI4In0=/watch-jermaine-jenas-breaks-the-4th-wall-in-crazy-new-bbc-analysis-toy.png)
With a curving G, the logo references both the shape of a golf course, as well as “the cartoonish flight that a golf ball takes as it loops through the air” – “a fun idea that also felt quite visceral,” explains Sam. Wildish & Co extends a similar sense of personality to the branding’s type too, particularly where the Goolf wordmark is concerned. In the process, the agency took cues from the likes of cannabis brand Paradiso Gardens by OMFG and explorer-inspired retailer Camp, designed by Young Jerks. Wildish & Co wanted to create a brand inspired by often irreverent youth culture to reposition golf for the next generation. Just as playful and “iconic” is the general style hoped to be achieved with the illustration set.
![crazyballs bbc crazyballs bbc](https://2.bp.blogspot.com/_IUYlNU10BMY/Sm1SS1fQ7_I/AAAAAAAAcJI/F5UcDHO63W8/s800/354.jpg)
“Think 70s crazy golf vibes,” confirms Sam Fresco, managing director at Wildish & Co.įor the character illustrations appearing across Goolf, the design agency worked with David Roberts to help “lift the brand out from the usual tech space trapping”, says Sam.
CRAZYBALLS BBC UPDATE
While the sport might have recently begun to find its way into the pop and fashion zeitgeist, by way of Tyler the Creator and Schoolboy Q, how does this update work from a design perspective? For Goolf at least, Wildish & Co have looked to historic golfing iconography, remixed with a vintage illustrative style. To make the idea of friendship, fun and, crucially, approachability seem synonymous with golfing requires a drastic departure from the sport’s current old-school brand. London-based design agency Wildish & Co are the creative team behind the identity for a peculiar yet wholesome-sounding new app Goolf, bringing fellow golfers together over games.įrom the app’s tagline alone, you might get a sense of the size of the task at hand.